Friday, July 29, 2011

The Real Reason He's Gone

Separated at birth?
In this era of relentless commercial cross-marketing and film- and television-tie-ins, it should come as a surprise to no one that Bob Bradley has been let go as the coach of the United States' Men's National Soccer Team. After all, with the release of the final installment of the phenomenal Harry Potter film series, and the elemental demise of He Who Must Not Be Named, clearly Bradley's usefulness for product-placement services has come to an end as well.

No doubt the powers-behind-the-scenes at the United States Soccer Association are already deep in negotiations with several studios about a replacement, searching for just the right person: a man who can assemble a reasonably successful squad of soccer players and provide a marketing link to the next outrageously successful film franchise.

I wish them luck.

2 comments:

  1. AnonymousJuly 31, 2011

    So what can Klinsmann cross market? ;-)

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  2. I'm not sure; something wholesome and nutritious, probably, with sprouts and electrolytes.

    But seriously, isn't his hiring the most exciting thing that's happened in US soccer lately? It's taken our expectations back up to where they were (briefly) after the US-Mexico match at the 2002 World Cup, and after the win over Spain in the 2009 Confederations Cup. Hope he can live up to them.

    His first match in charge is next week, against Mexico. But win or lose, we shouldn't read too much into the result. He won't have had time, by then, to really make his mark on our team.

    USA! USA! USA! USA! USA! USA! USA! USA!

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